Biography is the new line of fragrances from groundbreaking conceptual artist Anicka Yi. This evolving family of scents challenges traditional notions of femininity and subjectivity while also invoking history’s hidden characters. Biography is taking its place in the lineage of resistance against patriarchal concepts of the female—and positing a future in which all femmes are connected in a fluid network. Disrupting the so-called natural with a keen, hybridized intelligence, Biography represents the power to write one’s life beyond one’s biology. In this project, Yi challenged MP Creative to bring her new venture to life by translating its unique vision into packaging, digital experiences, and brand identity.