Capturing Modern Britain
JW Anderson x Uniqlo
For Uniqlo’s ongoing collaboration with British designer JW Anderson, MP Creative melded the brands’ focus on thoughtful design, functionality, and affordability. Inspired by Anderson’s diverse and inclusive vision of a “Modern Britain,” we delivered a multichannel global campaign aimed at style-conscious millennial shoppers. By accentuating each party’s “democracy in fashion” ethos, MP Creative succinctly captured this unique partnership.
Thoughtfully reflecting the country’s multicultural makeup, we sought to challenge conservative attitudes about identity through strategic casting, presenting a distinctly contemporary view of Britain to the world.
A film with JW Anderson explained his point-of-view about the collaboration and how it made his designs more accessible to everyone.