Theory Fall 2021 — In Pursuit of Tomorrow
Theory Fall 2021
Actor and humanitarian Amanda Seyfried, ballerina and philanthropist Misty Copeland, and actor and activist Jeremy Pope star in our global brand campaign for Theory. We highlighted individuals who embody and project Theory’s core belief that style begins with purpose. Through portraits and video, they speak of their devotion to their craft, the power of fashion, and their dedication to positive change. 
The In Pursuit of Tomorrow concept amplifies the values that constitute Theory’s commitment to people, product, and the planet through Theory for Good, the company’s platform for social and environmental responsibility.
Innovation, consciousness, and refinement are the guiding principles of the Theory Fall 2021 collection. From precisely tailored separates to ethically crafted knits, each item is carefully considered and designed with a better future in mind.