Expanding Jil Sander’s Vision
Jil Sander x Uniqlo
Establishing the visual direction and identity for Uniqlo +J, the first continuous collaboration between a luxury designer and a high street retail brand, MP Creative discerned common traits between the two entities: progressive, democratic, and focused on essentials. We conveyed how perfectly Jil Sander’s design philosophy aligned with Uniqlo, while also illuminating the singularity of her work. The result was a game changing brand-within-a-brand and store-within-a-store concept.
+J was conceived to develop into a blueprint for the future of Uniqlo, envisioning the pursuit of timeless, highest-quality clothes at affordable prices.