Enchanting the Everyday
Disney x Uniqlo
Developing the “Magic for All” campaign – a fusion of Uniqlo’s fundamental brand DNA of “Made for All” with the “Magic” of Disney – MP Creative celebrated this unique collaboration between the two iconic brands. Across print, digital, TV, and in-store environments, we explored the undefined space where Uniqlo and Disney coexist to convey a fantastical message.
A cast of diverse modern dancers – matched to the instantly recognizable shadows of Mickey and Minnie Mouse – made for a charming and kinetic visual project paying tribute both to Disney’s legacy and its future.
A quality of Uniqlo is finding the beauty in the everyday, whereas Disney specializes in imaginative realms. We developed an approach that married the spirit of both.