A Meaningful Dialogue
With over a decade of thoughtful partnership between MP Creative and Uniqlo, we helped introduce the Japanese brand to the West and integrate them into everyday life. The brand’s unique strengths were conveyed with an effective strategy overseeing every single aspect of their visual identity. Our campaigns delivered a consistent message that continues to expand the possibilities of Uniqlo.
Technology informs many of Uniqlo’s products and materials. But for the “Function by Nature” campaign, we instead explored the story of its sourcing and spoke to the natural properties of the fabric.